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SmartBug on Tap

Apr 30, 2019

In this episode of SmartBug on Tap, I’m talking about why and how you can use PR to ramp up your content marketing program.

Many organizations make the mistake of thinking that a content marketing program fits into the same bucket as public relations. But the thing is, there's more opportunity out there. That's where...


Apr 23, 2019

Marketers typically view e-books as a critical part of their marketing strategy. Yet most marketers don't build or promote the material in ways that really maximize their impact.

By not properly promoting their resources, marketers are missing out on potential leads and building influence. In today’s episode of...


Apr 16, 2019

On today’s episode of SmartBug on Tap, I’m sharing how you can utilize your marketing team to enable sales. Many people assume sales enablement is strictly a job for sales managers. This is wrong! There’s one trick you can use to sell efficiently at a higher velocity rate: your marketing team.

Today we’re going...


Apr 9, 2019

On today's episode of SmartBug on Tap I’m talking about how you can maximize your trade show marketing efforts by actually incorporating digital strategies. During an era where nearly every marketing innovation is digital, there is still one traditional mainstay I see in B2B marketing — the trade show.

But live...


Apr 2, 2019

Jen Spencer here. On today’s episode of SmartBug on Tap we’re talking about buyer personas. Specifically, how sales teams can use personas to close more deals.

Here’s a rundown of what we’ll cover. First, we’re going back to the basics, reviewing what a buyer persona is and what it is not. Next, I’ll review...