May 29, 2019
I expend a great deal of energy simply trying not to react.
See, I've learned the hard way that, if I react, when the dust settles, my reaction didn't properly represent my intentions.
It's when I've allowed myself to react quickly that I've regretted my choices. Because, as it turns out, I never actually made any...
May 21, 2019
Watching a new qualified lead come in is a beautiful thing, because it's a validation of our marketing efforts and our market fit.
After all, you can have the best product or service in the world. But if it doesn't solve a real person's problem, good luck selling to anyone.
So, with my marketing brain on high alert, the...
May 14, 2019
There's one kind of question that frequently comes up when I'm doing webinars or in-person presentations:
What kind of content belongs in each stage of the buyer's journey?
In this episode of SmartBug on Tap, I’m talking about what kind of content you should use through each stage of the buyer’s journey and how to...
May 7, 2019
On today's episode I want to talk about SEO basics. That’s right, we’re talking search engine optimization.
I've actually found that a lot of people can get a bit confused about the basics of SEO, so today, I'm sharing 4 beginner tips to help you get you started.