Jun 25, 2019
We talk to so many marketers who think their website is a “set and forget” project.
But this could not be further from the truth. Your website is like a living, breathing, organism that needs constant tending.
There are four big mistakes companies often make when they set and forget their website. On today’s...
Jun 18, 2019
We've all been there.
You sit down to write and…nothing.
Whether it's a blog post, an e-book, or sometimes even an email, writer's block can affect us all.
If you're up against a deadline and just can't get your words down on paper, I have some helpful ideas to get you out of your rut.
In this episode of SmartBug on...
Jun 11, 2019
Infographics made their splash in 2013.
Six years later, they’re still popular.
That’s pretty unusual in the fast-paced, ever-changing market we’re used to today.
And while infographics have definitely evolved with advances in marketing technology, the same best practices for successful infographic creation —...
Jun 4, 2019
Inbound marketers today are armed with a serious amount of data.
And that data can be used to help a sales team close deals faster.
In this episode of SmartBug on Tap I covered the three main ways I like to approach this challenge: segmentation, personalization, and well crafted lead nurturing campaigns.
All three of...