Jul 30, 2019
On this episode of SmartBug on Tap, I’m talking about how marketers can better prepare their sales team for a campaign launch. And since my role oversees both marketing and sales, this topic is near and dear to me.
As you can imagine, our internal sales and marketing alignment is extremely tight here at...
Jul 23, 2019
Today’s 24/7 news cycle has created the need for content. But staff writers can't do it all. They need you. That’s where contributed content comes in.
Contributed content is when someone at your company authors an article for publication in a trade publication or mainstream outlet. And, if you follow a few tips,...
Jul 16, 2019
You probably know how important it is to use buyer personas.
But your work doesn’t end there. It's actually really important to consider customer personas, negative personas, and micro personas. Each of these personas can be helpful when it comes to increasing the success of your marketing campaigns.
So, on this...
Jul 9, 2019
Lead nurture campaigns can seem a bit tricky. After all, there are a lot of elements, like creating great copy or choosing the right frequency, that you need to get right in order to convert leads.
But don’t worry — in this episode of SmartBug on Tap I’m sharing my guide to addressing each of those elements to...
Jul 2, 2019
If you're already writing SEO-optimized, persona focused content, and if you're publishing that content on a regular basis and creating detailed newsworthy updates that Google's going to love, then the tips I'm going to share with you in this episode of SmartBug on Tap will provide some ideas on where you can go...