Nov 19, 2019
Marketing automation is all about efficiency — in general. But it’s so easy to misuse (by spamming inboxes and frustrating contacts).
Before you think you’re ready to ready to implement, ask yourself these 3 questions first.
On this episode of SmartBug on Tap, I talk to you about how to know whether you’re...
Nov 12, 2019
Thanks to an increasingly content-fatigued audience, and a rise in the popularity of automation and conversational AI, today's SDRs face an uphill battle.
Because of this, SDRs need the right tools, skills, and collateral to really connect with the right leads and usher them through the buyer's journey.
And as...
Nov 5, 2019
Employing a great contextual marketing strategy on your website can help you build awareness, generate leads, nurture prospects, and delight your customers.
But how do you put together a great strategy?
On this episode of SmartBug on Tap I’m sharing my top 4 tips to employing a great contextual marketing strategy...