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SmartBug on Tap

Dec 31, 2019

If you focus only on top-of-the-funnel, you won’t close any deals.

Lead nurturing further down the funnel is overwhelming, sure.

On this episode, I tell you all about 4 specific ways to nurture MQLs into SQLs.

What we talked about:

  • Drip campaigns
  • Email newsletters
  • Event-based workflows
  • Smart content

Check us out on...


Dec 24, 2019

If you’re no stranger to SmartBug, you’re not new to the conflict between sales and marketing. We talk about the misalignment between marketing and sales all the time, but the same conflict can exist between marketing and the C-suite as well. 

CEOs are focused on revenue generation and business growth, and they want...


Dec 17, 2019

Did you know that almost half of all Google searches are local? People are constantly searching for information that’s relevant to their needs, and most people are looking for something close to their home or work. Therefore, if you’re not optimizing your content for local search, you’re missing out.

But not to...


Dec 10, 2019

You’ve got a killer webinar topic, but you have no idea how to market it (much less how to leverage the event after it’s over).

On today’s episode of SmartBug on Tap, I’ll tell you 12 easy steps to market your public-facing webinars to make yourself (and your topic) stand out.

What are the six steps you should...


Dec 3, 2019

Maybe this isn’t true at your company, but I’m seeing that marketing marketing is finding itself deeper inside the sales pipeline.

 

Especially when revenue goals rely on feeding sales with qualified leads that become paying customers.

 

On this episode of SmartBug on Tap, I talk to you about 2 ways that marketing...