Mar 31, 2020
Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. It requires content writers and digital marketers to understand search engine ranking factors, prioritize searcher intent, and...
Mar 24, 2020
No matter what industry you’re in, inbound marketing’s buyer-driven approach to content creation turns leads into customers by leveraging your company’s expertise and experience.
On this episode of SmartBug on Tap, I share content ideas and examples for every stage of the marketing funnel.
Mar 17, 2020
Should you be using pop-up ads on your page? The answer is more complex than you may think. Despite self-reporting that ads provide a poor user experience, when pop-ups are implemented appropriately, they can be incredibly effective.
On this episode of SmartBug on Tap, I share the history of pop-up ads, if they work,...
Mar 10, 2020
With the growth of mobile phone usage, mobile marketing has been growing by leaps and bounds.
More recently, marketers have taken full advantage of its capabilities with geofencing, an incredibly powerful way to harness the power of location based marketing.
On this episode of SmartBug on Tap, I share how you can take...
Mar 3, 2020
Brands are only as successful as the stories they tell. In a world where everyone is inundated with content, video has become a top contender for being visually appealing and effective as a tactic for marketing.
On this episode of SmartBug on Tap, I share three ways
that sales video can help your sales team convert...