Apr 28, 2020
Sales and marketing are two different departments with the exact same goal, but they’re incredibly different animals with different perspectives and approaches. The solution for better alignment? Sales enablement.
Sales enablement is about closing the loop between marketing and sales to ensure that everyone has the...
Apr 21, 2020
If your business has a website, you’ve probably heard of Google Tag Manager, which is the free software tool that gives you the ability to install different types of tags on your website.
In the past, companies needed a web developer on their team in order to track codes. With hundreds of codes to track, this got...
Apr 14, 2020
Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey.
On this episode of SmartBug on Tap, I share five best practices to ensure that...
Apr 7, 2020
Today, ranking on the first page of a Google search is a feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.
Not surprisingly, are those unwilling to make the effort or investment in the proper development of their websites. Instead, they...
Apr 7, 2020
Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey.
On this episode of SmartBug on Tap, I share five best practices to ensure that your...