Sep 29, 2020
In this episode of SmartBug on Tap, Jen Spencer talks about the pros and cons of migrating from WordPress to the new iteration of HubSpot’s content management system, named CMS Hub.
Sep 22, 2020
Sales enablement, in its most simple application, is the holistic process of providing your sales team with the information, collateral, and processes they need to seal more deals.
In this episode of SmartBug on Tap, Jen Spencer shares how to build your sales enablement strategy in three easy steps.
Sep 15, 2020
The senior living is an industry where building authentic and relational trust with the customer is paramount. You just can’t get that kind of authenticity from a blog. Video finds a way to make the experience feel more real and personal.
In this episode of SmartBug on Tap, Jen Spencer shares four types of videos...
Sep 8, 2020
Most inbound marketing professionals want to make the world a better place. But, no matter how idealistic and well-meaning we are, most of us have lead numbers and sales quotas to hit.
One way inbound marketers generate leads is to gate content. On this episode of SmartBug on Tap, Jen Spencer discusses why we gate...
Sep 1, 2020
Welcome to Season Two of SmartBug on Tap. We’re back after a summer hiatus, and on today’s episode Jen Spencer is chatting about mergers and acquisitions—and their impact on Search Engine Optimization.