Dec 29, 2020
On this episode of SmartBug on Tap, Jen Spencer shares six ways to incorporate your ABM strategy into your virtual events.
Jen discusses the following tips:
1. Sales and Marketing Alignment
2. Customer and Partner Relationships
3. ABM Technology
4. And...
Dec 22, 2020
On this episode of SmartBug on Tap, Jen Spencer shares six strategies to turn your blog into a lead generation engine.
Jen discusses the following tips:
1. Buyer Personas
2. Blog Subscribers
3. Using CTAs
4. Quality Content
5. Topic Clusters
6. Pop-Up...
Dec 15, 2020
On this episode of SmartBug on Tap, Jen Spencer shares a simple five phase approach to setting up a successful tech stack integration project.
If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, this episode is for you.
Dec 8, 2020
On this episode of SmartBug on Tap, Jen Spencer shares tips for running a fully remote quarterly planning session.
Jen discusses the following:
Links Mentioned
Agile Planning for Remote Teams Template
Dec 1, 2020
On this episode of SmartBug on Tap, Jen Spencer shares how to successfully measure sales and marketing attribution in HubSpot.
Jen discusses the following tips:
1. Ensure your data is
clean.
2. Determine what
the C-suite cares about.
3. Set a baseline of
metrics.
4. Start with the
sample reports.
5.
Optimize and double...