Feb 23, 2021
On this episode of SmartBug on Tap, Jen Spencer shares how a sales team survey can uncover gaps in your content strategy and identify potential areas of need before problems arise.
Feb 16, 2021
On this episode of SmartBug on Tap, Jen Spencer shares how to get the most out of account-based marketing without ditching inbound.
Jen shares how inbound and ABM are made for each other and how to get started by:
1. Focusing on the right goals
2. Ungating your content
3. Exploring different verticals
Links...
Feb 9, 2021
On this episode of SmartBug on Tap, Jen Spencer shares how B2B marketing and sales teams can stay afloat this year.
Jen shares how businesses that aren’t used to being agile, smaller businesses, or those with more flexibility baked into their operations can survive with the following strategies:
1. Getting Back To...
Feb 2, 2021
On this episode of SmartBug on Tap, Jen Spencer shares how to set sales and marketing goals.
Jen discusses what it looks like when sales and marketing work together to set goals and the steps to set goals.