Jun 28, 2022
On this episode of SmartBug on Tap, Hannah Shain shares what's on her marketing dashboard and what metrics and data we should be digging into on a weekly basis. Data is the lifeblood of your organization. And putting that data into actionable, goal-oriented reporting is critical for us as marketing leaders as we guide...
Jun 21, 2022
On this episode of SmartBug on Tap, Hannah Shain unpacks some advice on how to land a quick win to enable your sales team with real-time, highly qualified leads. Let's dive in!
Jun 14, 2022
On this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and run plays for both sales...
Jun 7, 2022
On this episode of SmartBug on Tap, Hannah Shain shares how to use recruitment in this period of "The Great Resignation" to attract and retain talent.