SmartBug on Tap

Oct 27, 2020

On this episode of SmartBug on Tap, Jen Spencer shares three tips for analyzing HubSpot’s multi-touch attribution reporting.

Jen will discuss:


1. How to choose the data dimension that suits your reporting needs.

2. The four main conversion points used for attribution models.

3. How to understand the different...

Oct 20, 2020

On this episode of SmartBug on Tap, Jen Spencer shares some of HubSpot's recent enhancements that impact contextual marketing.

Jen will share a few recent updates including:

1. Two-Way Contact Syncing with HubSpot and Shopify
2. Adaptive Testing
3. "Wait Until” Delays in Workflows

Oct 13, 2020

On this episode of SmartBug on Tap, Jen Spencer shares some recommendations on how to migrate a Marketo instance.

Jen will share:

1. A few questions to work through with your team to help determine your goals.

2. A short list of people who should know their roles in advance.

3. How to deep clean your CRM to prepare for...

Oct 6, 2020