Jan 26, 2021
On this episode of SmartBug on Tap, Jen Spencer shares four tips for empowering sales development reps in the digital age.
Jen discusses:
1. Building the right team
2. The importance of persona battle cards
3. How to create data-driven strategies
4. The importance of providing the right sales enablement assets
Jan 19, 2021
On this episode of SmartBug on Tap, Jen Spencer shares how to create and use sales battlecards.
Jen shares:
1. The questions you need to ask to get a clear idea of what sales challenge your team is facing
2. How to set a goal for your battlecard
3. How to draft the actual
messaging used on the battlecard
4. And...
Jan 12, 2021
On this episode of SmartBug on Tap, Jen Spencer shares four effective sales enablement strategies to help reps meet their quotas.
Jen discusses the following strategies:
1. Redefine Sales Leadership
2. Treat Sales Enablement as a Marketing-Driven Role with Sales
3. Use Customer Personas to Serve Better Customers
Jan 5, 2021
On this episode of SmartBug on Tap, Jen Spencer shares three tips for marketers to help sales close more deals.
Jen discusses the following tips:
1. How to put your content to work
2. Partnering with sales
3. Building relationships with...