Dec 1, 2020
On this episode of SmartBug on Tap, Jen Spencer shares how to successfully measure sales and marketing attribution in HubSpot.
Jen discusses the following tips:
1. Ensure your data is
clean.
2. Determine what
the C-suite cares about.
3. Set a baseline of
metrics.
4. Start with the
sample reports.
5.
Optimize and double down on the
metrics that are working.